UD Trucks releases the second video to showcase its “Gemba Spirit”. It features Sawitree Sodjit, product quality engineer at UD Trucks Thailand.
UD Gemba Spirit story videos are available on UD Trucks official Facebook and YouTube:
Facebook feed (https://www.udtrucks.com/en-int/news-and-media/facebook-feed)
Sodjit, who phrases her gemba as “where it’s at”, said “UD Gemba Spirit means continuously improving, being customer-driven, understanding the challenges, problems and opportunities and going the extra mile to support our customers”. She also added “I feel fulfilled at work when I know that I can support my team. We can sort out a problem and see a customer’s happy face”.
Gemba is a Japanese word that describes where action takes place and value is created, from the factory floor to dealerships to customer facilities. It is the place where UD people interact with their customers, so the Japanese will talk about ‘their gemba’ and ‘their customers’ gemba’. Wherever it is, gemba is a place to listen and understand, to seek out opportunities for improvement.
The UD Gemba Spirit videos feature actual UD colleagues working at their own Gemba. The purpose of the videos is to promote the UD brand and to show how UD Trucks colleagues go the Extra Mile at their Gemba (workplace) by focusing on colleagues and their personal and passionate stories.
To learn more about the “UD Gemba Spirit” go to the campaign site on the UD Trucks official website:
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UD Trucks is a leading Japanese total transport solution provider. UD Trucks was established in Japan in 1935, and became a part of the Volvo Group in 2007. UD Trucks has established its headquarters in Japan and expanded its sales network in Japan and more than 60 countries worldwide. At UD Trucks, our mission is to provide the added value of Ultimate Dependability derived from UD to our company’s products as well as an unsurpassed level of excellence for our customers.