UD Trucks Corporation has started sales of its heavy duty Quester and its medium-duty Croner in the Sudan, an emerging market where the company has more than fifty years of experience. With their greater range of variants, Quester and Croner will contribute to expanding public projects and growing demand for transportation of goods, boosting sales by matching the precise needs of customers.
Although business had come to a standstill in the Sudan in recent years due to instability and economic sanctions, the lifting of sanctions in October 2017 foresees a resumption of activity in construction and modernisation. Sudan is blessed with fertile agricultural land in addition to oil, the country’s main industry. Moreover, its desert, which extends over more than half of the country’s territory, is being eyed as a food supplier to neighbouring countries. As a result, there is expected to be increased demand for long-distance transportation of agricultural products as well as fuel.
Until now the main demand for the company’s heavy duty trucks was for dump truck in the construction sector. Adding the Quester high-power engine and hub reduction to the line-up will strengthen sales not only in meeting the needs of the reviving construction sector, but also the long-distance transportation demands of an emerging market.